Tim Mason is CEO of Eagle Eye Solutions Group, a SaaS platform that allows retailers to create intelligent, real-time connections with its customers. He's also the co-author of the new book, "Omnichannel Retail: How to Build Winning Stores in a Digital World. Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all
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